I may be slightly biased here, but the domain LarryNorth.com has very recently been graced by an incredible new website. Take a click around, and enjoy the unprecedented online access into the world of Larry North, his fitness clubs, and all things health, fitness and weight loss.

I met Larry a few years ago through a mutual friend, and we immediately started working on some small projects together. But just a few months ago, Larry sat me down for the "our website isn't cutting it" conversation. We started meeting almost weekly, brainstorming and putting ideas together. Larry is one of those guys, that every time we meet, he has 10 brand new ideas, all of which already have teams commissioned to carry out. You can't blink, or you'll miss something huge. He's authored several books, been the guest on top rated news and talk shows, and created one of the top infomercials of all time, "The Great North American Slim Down", which grossed more than $120 million! To be honest, I personally love his approach. Naturally, you have to eat right and exercise, that part isn't rocket science. But his customized execution of that most obvious concept is what turns people into fat burning machines, instead of food depraved, diet slaving, weight loss failures. Have one conversation with him, and you'll feel like you just took a massive adrenaline shot to the chest.

But on to the website, you can see the old version here:

And the new version here:

For the first time ever, there are an excess of club photos, which allow anyone to see the inside of his clubs without being a member. Having visited nearly all of them, I can tell you, calling them top notch, is an understatement. And I'll have to come clean on one assumption. It's actually not that expensive to join membership. I've always assumed when driving by a Larry North Fitness, "That's where the beautiful, mega rich people work out". That assumption, which I know many people carry, is a bit misguided.

Also for the first time ever, is the ability print off a free one week pass and try the clubs out for free. That's a pretty sweet deal. I have to say, I have joined other gyms before, and they are great at selling you a membership before you've so much as finished the tour or had a sip from the water fountain. Working out commitment free for a week gives people the chance to try it out without putting down money out of pocket. And I'm sure this will shock you; Katie and I are members at Larry North Fitness now.

Soon we'll be adding an online store, a new blog, and quite a bit more really. But for now, check out the site when you get a chance. And as always, feel free to share any feedback! Visit LarryNorth.com.